Friday, November 13th, 2009

Zhu Zhu Hamsters In Short Supply

There’s not much doubt that Zhu Zhu Pets – the family of five robotic hamsters which feature artificial intelligence which allows them to interact with children and their environment – are the must have toy for Christmas 2009.  They are in such high demand that Toys R Us have not listed them in their Christmas 2009 catalog in order to avoid disappointing prospective buyers.

The Zhu Zhu hamsters are Mr. Squiggles, Patches, Num Nums, Pipsqueak and Chunk. As well as the hamsters themselves there is a broad range of accessories and toys on offer which can be used in a variety of different ways and which encourage the kids to use their imagination to the full.

The Zhu Zhu pets are aimed at children in the age range of 4 to 10 years old and appeal to both boys and girls. They are not suitable for very small children as they contain moving parts and batteries.

Cepia, the manufacturers, were founded in 2004 and are based in St. Louis. Since the Zhu Zhu hamsters were launched in August of 2009, six million units have been sold. An additional six million unit sales are forecast between now and Christmas 2009. At the moment, the hamsters and their accessories are spending less than three minutes, on average, sitting on the shelf before being bought. It seems fair to say that demand is very high. 

Prices are rising, both for the hamsters and the accompanying accessories, and you can already find them on eBay at prices higher than retail. Prices will probably increase the closer we get to Christmas.

Cepia are predicting sales of between $ 300 and $ 400 million over the next twelve months. This will be from not only the Zhu Zhu hamsters – they intend to expand their range to include hedgehogs, squirrels, chipmunks and rabbits. Presumably any small, cute and furry woodland animal which children would find appealing could make it onto their list in future.


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